Keith Lauby, Author at Unretirement Project

Your 5 Day Plan to Use Instagram in Unretirement

June 12, 2019 by Keith Lauby Leave a Comment

We have been showcasing the use of social media sites to help with marketing in your encore career. Whether your goal is to work as a freelancer or you plan to extend corporate work, social media can play a significant role. Demonstrating your skills with these platforms could make you a more marketable employee. So far, we’ve talked about Facebook, LinkedIn and Twitter. If you haven’t check them out, you can find them here:

Your 5 Day Plan to Using Facebook

Your 5 Day Plan to Using LinkedIn

Your 5 Day Plan to Using Twitter

You might be wondering why you should pay attention to Instagram if you’re already using one or all of the social channels we’ve already covered. You will see as we explore Instagram, there are some very unique aspects to this medium. As such, there are many users who spend hours on their accounts – – far more than any other site. So, as any fisherman or marketer will tell you, you need to be where your audience is!

What is Instagram?

Instagram is a free photo and video sharing app where subscribers can upload graphics and share them with their followers. Instagram launched in 2010 and quickly grew in popularity with more the 1 billion registered users as of May 2019. They were acquired by Facebook in 2012 and are arguably the most popular social media site in operation.

The reason for the popularity? Images! The main focus of Instagram is visual, and this has attracted a huge amount of creativity. It allows users to get a glimpse of the lives of their favorite celebrities and engage with beloved brands at the same time they enjoy vacation and children photos from friends and family.

You can sign up for Instagram easily and, like all other social sites, it’s free to create an account.

Your 5 Day Plan to Learning Instagram

DAY 1 – Download the Instagram App. The whole idea behind Instagram is to quickly and easily share images and video you capture with your mobile devise. For that reason, it’s easier to use the mobile app which is available for iOS or Android.

DAY 2 – Start Following. Like most social sites, you have a feed that will showcase the people and brands you follow. At the bottom of your screen you will see a magnifying glass so click on that. Here you can enter names of people you know and follow elsewhere or topics you find engaging – like retirement. Just like with Twitter, hashtags will bring users with similar interests together. If you find an image you like, click on it to launch a window with all the posts within the hashtag. From here, you can immediately follow them simply by clicking “Follow” or click on their user name to see everything they’ve shared. After a short while, clicking on the magnifying glass will give you recommendations on people and brands to follow based on your interests and likes.

Day 3 – Engage, engage, engage. Social media is all about engagement and Instagram is no different. Now that you have people, brands and hashtags to follow, you are bound to find photos and videos you really like. If so, go ahead and click on the “heart” under the image. That will tell the person – and Instagram – that you like it. You can also post a comment by clicking on the “word balloon” or you can “heart” other peoples’ comments. Pay attention to the hashtags that your followers share. If you like their content, chances are good that their hashtags will lead you to others who share similar – but different – images.

Day 4 – Post a Photo. By now, you should be pretty comfortable getting around the app. You found some people to engage with and you want them to interact with you. It’s time to post a photo! Once you have a subject, take 2 – 3 photos at different angles. At the bottom of the Instagram app is a plus sign – clicking on that will bring up your camera roll where you can choose the best image to share. Click on the image then click “Next”. This will take you to an editing screen where you can quickly edit the shot before posting. Or you can quickly apply a “filter” which applies a preprogrammed set of attributes to your image. For now, just keep it normal and click “Next” again. In this screen, you can say something about the image (don’t forget hashtags), tag people, and add location information before sharing.

Day 5 – Set Audience Goals. To be really successful at something, we need to have goals. As you can see with Instagram, like most social channels, success is centered around growing your audience. And growing an audience takes more following, posting and engaging. You can make your goal to follow 5 new people every day and follow one new hashtag every week. Set aside 20 minutes every morning to like images and share comments. And don’t forget to snap some photos and share them as well. Remember, there aren’t any shortcuts for this so just schedule the time. Before you know it, you will have a fun and engaging audience!

BONUS! Repost for Instagram. You may have noticed that Instagram differs from most social platforms in that they don’t easily allow you to share other people’s images. The idea behind Instagram is to informally let others get to know “the real you” through pictures. So, they want you to share YOUR pictures. Fortunately, enterprising app developers have created independent apps that will allow you to repost what other people share. Just look for them wherever you download your mobile apps.

Instagram has set itself apart from other social platforms by creating a unique and exciting ecosystem and remaining true to their brand. That should be a lesson for all of us! Another thing to know is that 80% of Instagram users follow a business brand. That shows the power of Instagram in brand marketing. Just think what it can do for your personal brand in Unretirement!

Your 5 Day Plan to Using Twitter in Unretirement

May 8, 2019 by Keith Lauby Leave a Comment

This is the third installment in our series about using social channels to help with marketing yourself when working as an independent contractor during retirement. First, we discussed the benefits of using Facebook to expand your audience. Then we talked about LinkedIn and how you don’t have to be looking for a new job to benefit from sharing and writing articles there.

Today, I want to look into Twitter and see how it can help you in unretirement.

What is Twitter?

Twitter launched in March of 2006 so, by now, many of us probably have an account. Twitter describes itself as an online news and social networking site. It has also been called a microblogging site. Did you know:

Over 330 million monthly active users worldwide share “Tweets” of 280 characters or less (that’s double the number they started with).
The average Twitter user has 707 followers.
66% of brands with 100 or more employees have a Twitter account.

500 million Tweets are sent each day – that’s 5,787 every second! In addition, Twitter is the number one platform for government leaders. Even in unretirement, you should really appreciate that kind of activity.

How do you create a Twitter account?

If you don’t have one, perhaps the most difficult part of creating a Twitter account is getting a unique name. That’s because there can only be one of us in all of Twitter. So, if your name is John Smith, chances are pretty good that someone has already claimed that.

If the name you select is already taken, Twitter will immediately prompt you to select another. You may have to do this a few times so don’t get frustrated. Keep in mind that your ultimate goal here is to grow your followers. So, if you have to get creative with your Twitter name, think of something that is memorable and makes people want to learn more about you. For example, Unretirement Project wasn’t available when we created a Twitter account for this blog, so we chose @UnretirementPro instead.

Once you have your name, you will be asked for a brief bio and link to your website (if you don’t have a blog, use your LinkedIn profile). Again, share information that people will want to engage with. You want the Twitterverse to follow you and click on the link you share.

Finally, you will want to upload an avatar photo so others will recognize you when you show up in their Twitter stream. If this is to promote your side hustle, you can use your business logo. Just don’t skip this step! There are many users who just ignore connection requests from people who don’t have a profile picture.

There are a couple of good resources that can guide you in creating an impressive Twitter profile:

5 Simple Tips for a More Impressive Twitter Profile

How to Make a Perfect Twitter Profile: A Complete Guide

Your 5-day Plan Being a Twitter Pro

Now that you have an account, let’s talk about the 5-day plan to learning more about Twitter.

DAY 1 – Hashtags. These days, most social sites use hashtags. But Twitter is where it all began. Simply put the # symbol in front of key words or phrases (with no spaces) to create a searchable hashtag in a Tweet. A hashtag serves two big purposes – 1) if someone is interested in a topic, they click on a hashtag and they might find you and your Tweets and 2) if they like your Tweet and profile, they may start following you. Do a search for #retirement or #retirementplanning and see what I mean.

DAY 2 – Write a Post. In the bottom right of your phone is a circle with a quill pen. Or, on your browser, a button can be found on the top that says “Tweet”. Clicking on it will launch the composition screen asking, “What’s happening?”. Just start typing your message here and share whatever you like. You can attach a link to great content (like this article). And don’t forget to add your hashtags. Along the bottom of this screen will be buttons to add photos, videos, GIFs, or polls.

DAY 3 – Start Connecting. Like most social sites, Twitter is happy to make recommendations on who to follow. Just click on the magnifying glass at the bottom of your phone or check out the section titled Who to Follow in the top-right of your browser. Just look for the Follow button next to their user name. And be sure to click on a hashtag you like and follow a few people who share your interests. You might even want to start with this great account – @UnretirementPro

DAY 4 – Get to Know Your Audience. Again, like other social sites, Twitter wants you to know about your audience and what they are saying to and about you. At the bottom of the home page on your phone is a bell so click on that. In your browser dashboard you can see the bell next to “Notifications” in the upper left screen. This will show new followers, post comments, and mentions about you. From here, it’s very easy to follow back those people who interact with you.

DAY 5 – Engage, Engage, Engage. As you scroll through the Tweets on your home page, you will probably find something interesting. At the bottom of each Tweet will be icons. If you like the Tweet, click on the Heart to let the person and their followers know. If you want to comment on the Tweet, click the comment balloon icon to launch the familiar composition screen. The two arrows icon is used to Retweet – that is, share someone else’s Tweet with your followers. You will find that, the more you engage, the more you grow your follower audience.

BONUS! Twitter clients. The Twitter site has improved a lot over the years, but you might be saying to yourself, “There’s got to be an easier way to view and engage with information.” And there is. Test drive a Twitter client such as HootSuite or Tweetdeck to help you organize information.

Twitter remains a very popular social channel – one that just can’t be ignored. The large number of active users can help you quickly grow an audience. And be sure to share all of your other social accounts with your Twitter followers. They just might want to connect with you everywhere!

Decision Making: What Underthinking Looks Like

February 20, 2019 by Keith Lauby Leave a Comment

Steve Jobs, think, decision making, retirement, retirement planning, underthinking

If you spend time on social channels, there’s a good chance you’ve seen the meme GIF about “what overthinking looks like”. It shows a young child crying in a pool, appearing to desperately cling to a lane marker rope to keep his head above the water. The mother rushes in to help him stand up in water that only barely comes up to his knees. The somewhat humorous intent, of course, is don’t overthink things – deal with the reality of a situation and you will be fine.

It’s a cute little message. But it made me wonder – where is the cute GIF about underthinking? There really isn’t one. Nor should there be. Because the result of underthinking is just bad decision making. And there’s nothing humorous or cute about that.

The business world has always placed emphasis on decision making and its importance in organizational success. In fact, our consulting firm worked with a number of companies, teaching an adaptation of the Blake Mouton Managerial Grid – a way of evaluating decisions relative to the task that needed to be performed and the people that are impacted. I won’t go into the details here. The point is, business success often depends on a systematic approach to decision making. We should carry that forward into our personal decisions.

A simplified version of systematic decision making is a 5-step process:

Step 1: Identify the Goal. This may be the most important step since it is the basis for all the rest. For this exercise, let’s say your goal is to retire comfortably as early as possible. There are some parameters here (“comfortably” and “early as possible”) that can help us identify the best options.

Step 2: Weigh Your Options. For this, you will need information. Given the goal, some of the options may be drawing Social Security as soon as possible. Or maybe tapping into your 401(k) at first and waiting a few years so you can draw a larger check from Social Security. This is the time to talk with friends and experts to learn all opportunities.

Step 3: Consider Consequences. The previous step is so important because it will help us consider the consequences of each option. Will we deplete our nest egg too soon if we wait too long to file for Social Security? What will be our tax burden, and will that eat away at our savings? This step may even help to identify other options like part-time work during retirement.

Step 4: Make Your Decision. Remember the “overthinking meme”? At some point, you have to be satisfied that you’ve collected all the options you need and evaluated the consequences of each. That should lead you to the best decision that fulfills as many parameters as possible and gives you the best outcome.

Step 5: Evaluate Your Decision. Sadly, this is often the step that gets overlooked. But, even if you did a great job with the first four steps, you may be surprised with part of the results. The worst thing you can do is cling blindly to a decision just because of the effort you put into it. Evaluate your decision and make adjustments as needed.

One other thing to remember along the way is you don’t have to do this all by yourself. Of course you will have many conversations with family and friends. And AARP is full of planning resources. You can also check out The FIRE movement (financial independence, retire early) – a group that appears to be setting new standards in financial planning for retirement. Again, do your research!

We know that life is full of important decisions and retirement is one of the most critical. Unlike the “overthinking meme”, we can’t count on someone to rush in and rescue us when we make bad decisions. Fortunately, using a good system can go a long way toward helping us make good decisions.

How To Help Your Parents Downsize Their Home

February 13, 2019 by Keith Lauby 1 Comment

downsize, shiny pretties, sign, declutter, retirement, Unretirement

Thanks to Marie Kondo, downsizing is now a thing. If you haven’t heard of her, she’s a Japanese organizing consultant and author of the best-selling book “The Life-Changing Magic of Tidying Up”. Her method, called KonMari, focuses on only keeping possessions that bring you joy. While the book has been out for a few years, Kondo recently starred in a Netflix series, “Tidying Up with Marie Kondo” reminding all of us to organize and downsize our stuff.

While I still need to read Kondo’s book, I do find the whole idea of decluttering fascinating. Neither Keith or I are big collectors of stuff, but last year when we were getting ready for our move to North Florida, we realized that we had accumulated a lot of stuff. It’s easy to do and we wrote about our experience in the post “6 Lessons Learned from Decluttering”.

To learn more about downsizing, I recently picked up a copy of the book “Downsizing The Family Home” by Marni Jameson (published by AARP). This book takes a very different (and practical) approach to downsizing in that it views it from the standpoint of a person having to downsize their parent’s (or loved one’s) home, which may or may not be your childhood home. Here are a few of my takeaways from the book:

It’s possible that we will have to ask our parents or loved ones to downsize. While some adults might decide that it’s time to downsize the house for a condo, it’s also very possible that our parents have a very comfortable lifestyle and don’t want to downsize. It won’t be until their health or age start to prompt the conversation. That means an adult child or close family member might be the person who initiates the “we need to get rid of a few things” discussion.

Getting rid of our stuff is both physical and emotional. Jameson’s book deals with both the physical and emotional aspects of downsizing. Let’s face it – all of our possessions have stories attached to them – how we got them, who gave them to us, etc. Getting rid of items that have long-term or significant memories is more than simply disposing of stuff. It’s an emotional message tied to our mortality.

Consider phases. You cannot organize and declutter your home in a day. When Keith and I were moving, we did a room every week and it took about three months. So, put together a plan. If you’re helping your parents or a loved one and don’t live close by, it might take even longer. It could also be helpful to space it out, so it isn’t a big shock when larger items (like furniture) leave the house.

Make downsizing a regular event. It could be possible that your loved ones don’t need to move or downsize into a smaller home today, but you’re thinking someday they might. If someone is apprehensive about moving to a smaller home, moving in with children, or into assisted living, it could be helpful to start downsizing early. That way someone doesn’t associate downsizing with moving away from their long-time home.

Figure out your disposal strategy. Okay, you have a big pile of stuff to get rid of. Now what? It’s time to figure out whether to sell it, donate it, or junk it. Jameson’s book devotes quite a few pages toward estate and rummage sales – how to figure out whether older items have value and disposing of them. She also spends some time talking about the difference between what parents might think is collectable and what actual collectors think.

Make a plan. One of the things I like about this book is that there’s a companion workbook (Yes, you have to purchase it extra). Instead of calling it a workbook, I’d actually characterize it as more of a downsizing journal, with prompts that allow the user to document their downsizing goals, how they feel about letting go of items, and planning for the sale of items.

It’s one thing for us to decide to get rid of our stuff. It’s another to have to help our parents part with their stuff. Especially when it’s our childhood home. We’re dealing with both our emotions and theirs. Books about downsizing, like Jameson’s, can help us bring some structure to the process.

Image captured by Sharlyn Lauby while exploring the streets of New Orleans, LA

Your 5-Day Plan to Using LinkedIn In Your Unretirement

January 16, 2019 by Keith Lauby 1 Comment

A little while ago, I wrote about using social media to help grow your messaging as an independent contractor during retirement. By now, you know that you can use social sites to gain practical experience that will help in unretirement. The first article was about Facebook. Today, let’s talk about LinkedIn.

What is LinkedIn?

LinkedIn is the world’s largest professional network with over 562 million members in over 200 countries. Most of us have LinkedIn profiles and know how to connect with people. But did you know:

Over 20,000 companies post 3 million jobs on LinkedIn.
80% of the 146 million U.S. LinkedIn members want to have a mentor or be one to others.

Maybe you’re not officially looking for your dream job, but do you really want opportunities to pass you by? Even in unretirement, you want people to find you on LinkedIn.

How do you create (or update) your LinkedIn profile?

There are hundreds of articles that share great ways to structure your LinkedIn profile. Check out some of the best on the LinkedIn blog. If you want a couple posts that can help optimize your profile, check these out:

Creating a Killer LinkedIn Profile [INFOGRAPHIC]

A Picture is Worth a Thousand Words, Make Your LinkedIn Profile Shine [SLIDESHOW]

Your 5-day Plan for Learning More about LinkedIn

DAY 1 – Read articles of interest. Your home page will have articles that your connections are posting. This will give you a good sense of what your connections find interesting. Try to find content that both you and your contacts will enjoy. Because a little later on, you will want to share articles with your connections.

DAY 2 – Add to Your Feed. LinkedIn isn’t shy about making recommendations and you will find a few along the right side of your homepage. Trending topics are first, followed by recommendations of people or companies to follow (yes, you can follow companies). It’s a great way to expand your LinkedIn community.

DAY 3 – Check Out Suggested Features. Along the left side of your homepage you will see even more recommendations for LinkedIn Groups and hashtags. LinkedIn is trying to expand the use of hashtags so find a few that interest you – like maybe #unretirement and #retirement.

DAY 4 – Get to Know Your Dashboard. Your Dashboard can be found in your profile, right under your profile section. It offers a quick and easy way to understand who is paying attention to you. It also gives recommendations on ways to expand your interactions on LinkedIn.

DAY 5 – Write a Post. At the top of your feed is a box that says, “Start a post”. Since you’ve found articles in #1 above, share them with your connections. Please remember – LinkedIn has a business focus so save those vacation or adorable pet posts for Facebook.

BONUS! Publish an Article. That’s right, LinkedIn lets users publish their own articles. At the bottom of your new post box you will see a link to “Write an article”. This is your opportunity to share your expertise with the world! Once you do that, LinkedIn will create a page with all of your articles that everyone can follow.

There are a lot of things you can learn using LinkedIn and connections can be valuable. It should definitely be a part of your social media activity in unretirement. So go have some fun growing your community!

Inspiration: The Best Thing To Do With Success Lists

December 12, 2018 by Keith Lauby 1 Comment

success list, inspiration, rules for success, business, business success

We’ve all seen inspiration lists that feature a wildly prosperous person (like Bill Gates, Warren Buffet, or Steve Jobs) under a catchy headline telling us how to be successful – either in business or life in general. It’s followed by a number of things we should all do to achieve that success. The idea, of course, is that it worked for this person, so it should work for us too.

It’s easy to dismiss these offhand – – I’m never going to be a billionaire entrepreneur so just forget it. Early in my business life I did that all the time. At some point, though, I started to pay attention to some of the inspiration lists. And this is what I decided to do with them:

Look for things you are doing already. Okay, we all work hard. We all read and try to learn things that will make us more effective and productive. We try our hardest to achieve without giving up. These are affirmations of the great job we are doing every day. Look for them in inspiration lists and celebrate them! Then think of ways to do even more of them.

Cross off things that are beyond your control. This one will take some soul searching because it’s easy to dismiss a lot. You don’t make the company’s products, or you don’t have any input on who gets hired or who you get to work with. But you can offer great service, whether it’s to the general public or coworkers. And you can always help others improve. Make better the things you can and don’t worry about the rest.

Look for things you can start doing. Whether it’s focusing on your well-being or taking more risks, there is almost always something in an inspiration list that you could do better. And avoid the temptation to feel you have to do it on a grand scale. If organization is a problem, schedule a little time to organize something small. Too many distractions? Develop a morning routine and stick with it! That will help you focus for the rest of every day.

The best way to be successful is to know yourself. Know what you do well and find ways to do more of it. Regardless of where you are in your career, we all have areas we can improve so make that a priority. Learning resources are abundant so take advantage of them.

In the end, we all make our own success. Our stories can be an inspiration to others. But everyone has to find ways to make it on their own. In the year ahead, be your own inspiration and create your success story.

Is It Safe to Use Social Media for Marketing in Unretirement

April 11, 2018 by Keith Lauby 2 Comments

By now, we’ve all seen the articles about Facebook and their use of user information. It has caused a number of users to delete their accounts. Some brands are doing the same. So, I thought it would be a good time to talk briefly about online privacy and social media.

Over the years, social media has become an integral part of our lives. We engage with family and friends on Facebook or our business associates on LinkedIn. Or we monitor trending stories and its entertaining commentary on Twitter. The question people are asking – is our information safe?

Recently, I wrote about using Facebook to help with marketing in unretirement. For years, I’ve used Facebook for my marketing and I will continue to do so, simply because there are more advantages than disadvantages – as long as you’re smart about it.

First of all, know and understand your privacy settings. Every social media site has them. I recommend spending some dedicated time getting to know how every type of social post is handled. Can everyone see it? Only friends? With Facebook, you can start by seeing how others view your page. Click on your profile and, in the bottom right corner of your cover image there are three dots – that’s an extended menu. Click on it and select “View as . . . “.

The difference may be subtle, but you will notice a prompt to send yourself a friend request and an “Add Friend” button. You’re on the right page! From here, carefully read over your Intro box. Does it have the right information? Is it sharing information you don’t want to share here? Any changes in your information can be made using the “About” tab (be sure to quickly click on your profile again first to get back to interacting as you). You should select each heading listed on the left side of your profile and make any edits in the field as needed.

After you confirm your information is correct, it’s time to focus on your privacy settings. On the far right at the top of your Facebook page is a down arrow. Click that and select “Settings” from the drop-down menu. Select “Privacy” on the left to confirm your settings and edit them as needed. After that, select Timeline and Tagging on the left. That will give you a breakdown of your posting types and who can see them. From here, you can select “Edit” for each type of Facebook action and select who can see them from the drop-down menu.

Every social platform has their own version of a privacy setup. Get to know them! In fact, it’s a good idea to schedule an annual social media audit because sites tend to fine-tune their settings over time.

Social media is, and will continue to be, a major force in shaping our communities and culture. It offers vast opportunities! So, don’t be afraid to take advantage of everything it has to offer. Be smart and be aware. And, above all, be safe. It’s really not that hard to do.