Did you know that 1 in 4 women will experience domestic violence in her lifetime?
The number one reason that women in abusive relations can’t “just leave” is because they are financially abused. Meaning that the women don’t have the financial security to leave their abuser. According to PurplePurse.com, financial abuse holds victims in abusive relationships 98 percent of the time.
During this year’s BlogHer conference, I learned about the Allstate Foundation’s Purple Purse Project, the longest running national campaign focused on ending domestic violence through a proven solution: financial empowerment. They’ve invested over $50 million dollars since 2005.
In this powerful video, Allstate shows that you can’t always see financial abuse. To help people notice it, bystanders were offered a glimpse into a victim’s life through a lost purse.
Tennis star Serena Williams spoke at the conference about her support for the purple purse project. For organizations, a friendly fundraising competition is starting in October. If you know of a non-profit organization that offers domestic violence and financial empowerment services, tell them to check it out and consider becoming a community partner.
For individuals, consider showing your support with a purple purse charm. I’m sporting mine on my new Herschel backpack.
No one should be subjected to abuse and have their financial freedom taken away from them. The Purple Purse Project website has resources for victims and for individual wanting to help. I hope you’ll take a moment to learn more.