money Archives – Unretirement Project

Your 5 Day Plan to Use Instagram in Unretirement

June 12, 2019 by Keith Lauby Leave a Comment

We have been showcasing the use of social media sites to help with marketing in your encore career. Whether your goal is to work as a freelancer or you plan to extend corporate work, social media can play a significant role. Demonstrating your skills with these platforms could make you a more marketable employee. So far, we’ve talked about Facebook, LinkedIn and Twitter. If you haven’t check them out, you can find them here:

Your 5 Day Plan to Using Facebook

Your 5 Day Plan to Using LinkedIn

Your 5 Day Plan to Using Twitter

You might be wondering why you should pay attention to Instagram if you’re already using one or all of the social channels we’ve already covered. You will see as we explore Instagram, there are some very unique aspects to this medium. As such, there are many users who spend hours on their accounts – – far more than any other site. So, as any fisherman or marketer will tell you, you need to be where your audience is!

What is Instagram?

Instagram is a free photo and video sharing app where subscribers can upload graphics and share them with their followers. Instagram launched in 2010 and quickly grew in popularity with more the 1 billion registered users as of May 2019. They were acquired by Facebook in 2012 and are arguably the most popular social media site in operation.

The reason for the popularity? Images! The main focus of Instagram is visual, and this has attracted a huge amount of creativity. It allows users to get a glimpse of the lives of their favorite celebrities and engage with beloved brands at the same time they enjoy vacation and children photos from friends and family.

You can sign up for Instagram easily and, like all other social sites, it’s free to create an account.

Your 5 Day Plan to Learning Instagram

DAY 1 – Download the Instagram App. The whole idea behind Instagram is to quickly and easily share images and video you capture with your mobile devise. For that reason, it’s easier to use the mobile app which is available for iOS or Android.

DAY 2 – Start Following. Like most social sites, you have a feed that will showcase the people and brands you follow. At the bottom of your screen you will see a magnifying glass so click on that. Here you can enter names of people you know and follow elsewhere or topics you find engaging – like retirement. Just like with Twitter, hashtags will bring users with similar interests together. If you find an image you like, click on it to launch a window with all the posts within the hashtag. From here, you can immediately follow them simply by clicking “Follow” or click on their user name to see everything they’ve shared. After a short while, clicking on the magnifying glass will give you recommendations on people and brands to follow based on your interests and likes.

Day 3 – Engage, engage, engage. Social media is all about engagement and Instagram is no different. Now that you have people, brands and hashtags to follow, you are bound to find photos and videos you really like. If so, go ahead and click on the “heart” under the image. That will tell the person – and Instagram – that you like it. You can also post a comment by clicking on the “word balloon” or you can “heart” other peoples’ comments. Pay attention to the hashtags that your followers share. If you like their content, chances are good that their hashtags will lead you to others who share similar – but different – images.

Day 4 – Post a Photo. By now, you should be pretty comfortable getting around the app. You found some people to engage with and you want them to interact with you. It’s time to post a photo! Once you have a subject, take 2 – 3 photos at different angles. At the bottom of the Instagram app is a plus sign – clicking on that will bring up your camera roll where you can choose the best image to share. Click on the image then click “Next”. This will take you to an editing screen where you can quickly edit the shot before posting. Or you can quickly apply a “filter” which applies a preprogrammed set of attributes to your image. For now, just keep it normal and click “Next” again. In this screen, you can say something about the image (don’t forget hashtags), tag people, and add location information before sharing.

Day 5 – Set Audience Goals. To be really successful at something, we need to have goals. As you can see with Instagram, like most social channels, success is centered around growing your audience. And growing an audience takes more following, posting and engaging. You can make your goal to follow 5 new people every day and follow one new hashtag every week. Set aside 20 minutes every morning to like images and share comments. And don’t forget to snap some photos and share them as well. Remember, there aren’t any shortcuts for this so just schedule the time. Before you know it, you will have a fun and engaging audience!

BONUS! Repost for Instagram. You may have noticed that Instagram differs from most social platforms in that they don’t easily allow you to share other people’s images. The idea behind Instagram is to informally let others get to know “the real you” through pictures. So, they want you to share YOUR pictures. Fortunately, enterprising app developers have created independent apps that will allow you to repost what other people share. Just look for them wherever you download your mobile apps.

Instagram has set itself apart from other social platforms by creating a unique and exciting ecosystem and remaining true to their brand. That should be a lesson for all of us! Another thing to know is that 80% of Instagram users follow a business brand. That shows the power of Instagram in brand marketing. Just think what it can do for your personal brand in Unretirement!

Encore Careers – Part Two: Figuring Out What to Pursue

May 1, 2019 by Sharlyn Lauby 5 Comments

encore career, careers, career path, encore career path, Unretirement

In the first post in this series about encore careers, we talked about what an encore career is and why you might want to start thinking about one as part of your unretirement journey. As a quick refresher, encore careers are jobs or careers that happen later in life. They often fulfill different needs than the jobs we have early in our career. So, an encore career might be something that aligns with a passion you’ve had over the years or possibly just something to get out of the house and make a few bucks.

Once you decide that you want to pursue an encore career, the next logical step in the process is to figure out what you want to do. Remember when you were in high school and everyone started asking, “What are you going to do when you graduate?” Well, think of this similarly but the question becomes, “What are you going to do when you retire?”

I would suggest that the first step toward figuring out your encore career is to take inventory of your knowledge, skills, and abilities (KSAs). Even if you change jobs and industries in your encore career, you’re going to want to choose something that you’re good at. So, think about the skills you’ve collected.

It might even make some sense to prepare an “unretirement” resume. Instead of saying to yourself, “I don’t need to maintain a resume anymore. I’m going to retire in a few years.” Maybe it’s even more important now. Use your resume as a way to discover and showcase your encore career skills. In addition, take a moment to ask yourself, “Of all my skills, which ones have a mastered as a result of being older.” There a reason you should do this that will become more apparent as you read on.

Now, some career coaches might tell you that ideal encore careers for older people are in the areas of people management and coaching. Let me dish out some tough love here. Your age, your desire to become a coach, and your skills in communication, empathy, and listening are three different things. I’m not saying that older people can’t become coaches – they certainly can. And I’m not saying that older people don’t have the skills to become coaches – they might. But making the assumption that because you’re 50 or 60 automatically makes you a people person…sorry, no.

Your encore career should be something that you’re interested in, that fulfills a need for you, and that you’re good at. You might say, “I’ve spent my entire career coaching employees and the last thing I want to do in my retirement is coach employees. I want to take care of animals because they don’t talk back.” And to that I say, good for you.

Another option might be simply tweaking the job you have right now. Maybe you’d like to do the same thing you’re doing right now just less. Or maybe your current job has two primary functions and you’d like to focus on one of them. It makes me think of a marketing manager who is responsible for marketing, public relations, and social media. Maybe for an encore career they want to focus solely on social media.

After you conduct your skills assessment, hopefully, this will point you in a direction. It might shed some light on skills you want to acquire before you retire. This allows you to put a plan in place to gain experience and knowledge over time. You can do things at your pace and within your budget. It also gives you time to think about how you’re going to transition into your encore career. Will you be able to just change jobs? Or is there an interim job that will make the transition easier?

There’s one other thing to consider. As you think about your work experience and skills, along with where you want to go with an encore career, consider how you would answer the question, “Why do you want to take a job where you’re overqualified?” While companies might not come right out and say it, you know that there will be recruiters and hiring managers thinking this. As you’re planning your encore career, plan an explanation for your encore career. This will demonstrate to prospective employers (including your current one) that you’re focused, planful, and detail-oriented.

Encore careers can be a wonderful, fulfilling part of your unretirement journey. Start thinking about it early and put a plan in place to get there.

Image captured by Sharlyn Lauby while exploring the island of Maui, HI

Encore Careers – Part One: What They Are and Why You Might Want One

April 24, 2019 by Sharlyn Lauby 3 Comments

encore career, encore career path, retirement, Unretirement, retirement planning

One of the most common questions people ask themselves when they’re thinking about retirement is “What am I going to do?” We spend the majority of our lives identifying with a job, whether that’s one that happens in Corporate America or at home (as in being a stay at home parent). When those things stop, we have to figure out how to answer the question “So, what do you do?” Even when we hear people say, “I’m retired.” it seems like the next question is “Well, what did you do?”

Figuring out how to answer the question about what you do isn’t simply to satisfy others. It’s also for ourselves. Every time someone asks, “What do you do?” does it cause you to pause? I know lots of people who are saying they’re not ready to retire. They say that they want to still contribute but maybe not 40+ hours a week.

One option available to us as we’re thinking about our retirement (and unretirement) is an encore career. It’s defined as a job or career that happens later in life to provide both purpose and money. According to Encore.org, some of the most promising fields for encore careers are in the non-profit sector, management services, and services for aging persons. The older generation is also currently the largest freelancing group.

Encore careers can be related to your existing career or they can be something completely different. Either way, if you’re considering an encore career, you will want to plan a transition to the new role. Keith’s career path is a perfect example. While it happened when he was younger, it demonstrates how you can transition from the role you have today to a new (and different role). Here’s a summary of his experience:

College degree in Wildlife Biology
Animal care specialist for a zoo
Duckmaster for a hotel chain (position was 50% animal care and 50% public relations)
Marketing coordinator for hotel chain
Marketing manager for safety products company
Marketing manager for HR company
And now he works with me.

You can see how he transitioned from working with animals to working in marketing. You can also see how he accepted positions of greater responsibility along the way. And you can see how he transitioned to HR-related companies. Now this took several years. Which is why if you’re considering an encore career, you don’t want to wait until you’re a couple of ~~days~~ years from retirement.

The second part of this transition to think about is salary and benefits. Again, I mentioned that Keith’s path happened when he was younger, so he was able to earn more money and benefits. But as we’re transitioning to an encore career, we might have to adjust our expectations. It’s possible the encore career we’re considering doesn’t pay as much as we made during our peak earning years. It might not be full-time, so we won’t get benefits like health insurance. But our encore careers might serve a different purpose.

Encore careers might help us keep our minds fresh. They could allow us to work for an organization we’re passionate about. Oh, and yeah, maybe we can make a few dollars too. Before you start looking, ask yourself, “Do I want an encore career? Why or why not?” You can also check out Encore.org or the Encore.org LinkedIn group for some additional information.

We all know that our work lives can bring tremendous satisfaction or incredible heartburn (or even just plain boredom). It’s important that we have the right job with the right company. The same holds true when we’re considering an encore career. You didn’t make the decision about where you’re working right now in a silo. Don’t make that mistake with this one. In part two of this series, we’ll talk about how to find your encore career.

Image captured by Sharlyn Lauby while exploring the island of Maui, HI

Make a Checklist of Your Wishes For Your Family

March 6, 2019 by Sharlyn Lauby Leave a Comment

planning, checklist, wishes, family, EB White quote, list, money

For the last decade of my father-in-law’s life, every time we visited him, he would find an hour to chat with us about his final wishes. It was never on the first day or the last. It was never over dinner. But at some point, he would find a few moments to talk about what he wanted his final days to be like and how he wanted his matters handled by family when he was gone.

Keith and I came to expect these little chats every time we visited him.

Now that we’re getting older, we’re trying to figure out when we should start having those chats with people. First of all, it’s a great reminder that if you haven’t already thought about the executor of your estate…now’s a good time. And don’t let that term intimidate you. Whether you have $1 or $1M, somebody is going to have to handle your final affairs.

AARP Publishing has a book out titled, “Checklist for My Family” by Sally Balch Hurme, J.D.. This 250-page book outlines ten areas of our life that we might want to consider documenting. Some of them are very predictable like life insurance, investments, and real estate. Others are more surprising such as items to destroy, rewards programs, and pet care.

I’m sure for many, the task of handling a person’s final affairs is given to a child. Keith and I have an interesting dynamic to consider because we don’t have children. I found this book to be something that we could complete and leave it in a place for the executor of our estate to review. I love that everything is in a single book, so our executor only has to find one thing – the book. And we can keep the book in a safe place or mail it to our executor.

The book has two parts. The first part is my “to-do” list. This is where I need to review items, make decisions about how I would like things handled by family, etc. The second part is where I document those decisions. Looking back, my father-in-law was quite the planner and there were plenty of things he forgot to tell us. This book reminds me that while there are several major decisions to make, there are lots of smaller decisions to consider as well.

If I have one criticism about the book, it’s that the author doesn’t put enough emphasis on technology. The book does reference digital assets, but most of us have multiple social media accounts, emails, etc. and at some point, somebody will be given the task of deleting my digital life. In future editions, I could see technology being a separate chapter versus just a few pages.

At some point in time, we have to start making plans for our final days. I can’t speak for anyone else, but I don’t want to rush those decisions. Having a checklist for family that I can pick up and put down at my leisure makes me feel in control. And isn’t that want we’re trying to do – be in control of how our affairs are handled.

Decision Making: What Underthinking Looks Like

February 20, 2019 by Keith Lauby Leave a Comment

Steve Jobs, think, decision making, retirement, retirement planning, underthinking

If you spend time on social channels, there’s a good chance you’ve seen the meme GIF about “what overthinking looks like”. It shows a young child crying in a pool, appearing to desperately cling to a lane marker rope to keep his head above the water. The mother rushes in to help him stand up in water that only barely comes up to his knees. The somewhat humorous intent, of course, is don’t overthink things – deal with the reality of a situation and you will be fine.

It’s a cute little message. But it made me wonder – where is the cute GIF about underthinking? There really isn’t one. Nor should there be. Because the result of underthinking is just bad decision making. And there’s nothing humorous or cute about that.

The business world has always placed emphasis on decision making and its importance in organizational success. In fact, our consulting firm worked with a number of companies, teaching an adaptation of the Blake Mouton Managerial Grid – a way of evaluating decisions relative to the task that needed to be performed and the people that are impacted. I won’t go into the details here. The point is, business success often depends on a systematic approach to decision making. We should carry that forward into our personal decisions.

A simplified version of systematic decision making is a 5-step process:

Step 1: Identify the Goal. This may be the most important step since it is the basis for all the rest. For this exercise, let’s say your goal is to retire comfortably as early as possible. There are some parameters here (“comfortably” and “early as possible”) that can help us identify the best options.

Step 2: Weigh Your Options. For this, you will need information. Given the goal, some of the options may be drawing Social Security as soon as possible. Or maybe tapping into your 401(k) at first and waiting a few years so you can draw a larger check from Social Security. This is the time to talk with friends and experts to learn all opportunities.

Step 3: Consider Consequences. The previous step is so important because it will help us consider the consequences of each option. Will we deplete our nest egg too soon if we wait too long to file for Social Security? What will be our tax burden, and will that eat away at our savings? This step may even help to identify other options like part-time work during retirement.

Step 4: Make Your Decision. Remember the “overthinking meme”? At some point, you have to be satisfied that you’ve collected all the options you need and evaluated the consequences of each. That should lead you to the best decision that fulfills as many parameters as possible and gives you the best outcome.

Step 5: Evaluate Your Decision. Sadly, this is often the step that gets overlooked. But, even if you did a great job with the first four steps, you may be surprised with part of the results. The worst thing you can do is cling blindly to a decision just because of the effort you put into it. Evaluate your decision and make adjustments as needed.

One other thing to remember along the way is you don’t have to do this all by yourself. Of course you will have many conversations with family and friends. And AARP is full of planning resources. You can also check out The FIRE movement (financial independence, retire early) – a group that appears to be setting new standards in financial planning for retirement. Again, do your research!

We know that life is full of important decisions and retirement is one of the most critical. Unlike the “overthinking meme”, we can’t count on someone to rush in and rescue us when we make bad decisions. Fortunately, using a good system can go a long way toward helping us make good decisions.

8 Reasons to Learn About Social Security Early in Your Career

February 6, 2019 by Sharlyn Lauby 2 Comments

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I used to think the right time to learn about Social Security was right before I need it. No sense in learning about something and then having to learn about changes. Well, I’ve changed my mind on this. I received a copy of the book, Social Security Strategies: How to Optimize Retirement Benefits [3^rd Edition]. Sad to say, I received this book over a year ago. And it’s been sitting on the corner of my desk for quite some time.

I finally started digging into the book and realized that understanding Social Security is going to take some time. And it’s possible that one book isn’t going to answer all of my questions. So instead of rushing to learn Social Security when I’m in my 60’s, maybe it makes sense to start learning about it when I’m younger.

While I’m sure that I don’t know everything that I need to know about Social Security, I did learn a few things from reading about it. The book authors also have a website with additional information. Here are my takeaways:

Social Security benefits are driven by age. I’m sure most of you already knew that. But it appears that for some individuals, the date when you can collect benefits is changing. For example, if you’re turning 62 in 2019, your full retirement age is 66 years, 6 months (that’s a two-month increase from last year).
You will want to discuss Social Security strategies with your spouse or significant other. While many benefits are focused on the individual, the amount of your Social Security benefit can change depending on your marital status. You’ll want to decide as a family when each person might want to consider taking their benefit.
You will want to plan your filing strategy years in advance. There’s a lot of writing about getting the greatest monthly benefit when you wait until you’re 70 to file for Social Security. But if your goal with Social Security is to draw as much money as possible, then it could make more financial sense to draw early and collect longer.
If you don’t know how to manage cash flow, you’ll want to learn. Collecting Social Security means living on a budget. And budgets mean understanding cash flow. It’s about having money when you need it, and that includes for emergencies.
You’ll want to monitor your estimated benefits. And start thinking about living within that budget. Speaking of budgets, another aspect of finances to think about is changing your lifestyle to live within your means. It’s possible that all of the things that are necessary right now, we won’t need to purchase in the future.
If you’re planning to work while drawing benefits, you’ll want to understand the impact. If you’re planning to freelance or consult during retirement, you’ll want to think about how much money you’re trying to make while collecting Social Security. Because…see #7.
Social Security doesn’t mean you’re no longer paying any taxes. There are limits on how much money you can make without incurring tax penalties. You’ll want to know what those numbers are because it will drive your unretirement strategy.
Finally, you’ll want to know how to apply. And the necessary paperwork to bring. Don’t wait until the last minute to figure out how to apply. Can you apply online? Is it better to apply in person? What paperwork do you need to bring with you?

Regardless of your financial position, chances are Social Security is a part of your retirement plan. Don’t wait until the last minute to start learning about it. And one other thing…if you’re thinking that you will need Social Security someday, then don’t ignore the conversations happening within government. I’m not here to tell you what to think. But if you don’t want someone to mess with your retirement without you getting a say…then learning about Social Security sooner (versus later) makes sense.

Image captured by Sharlyn Lauby at Lucky’s Lunch Counter in San Diego, CA

4 Unretirement Realities We Have to Face

November 7, 2018 by Sharlyn Lauby 1 Comment

One of the things that I find interesting is how much retirement conversation is starting to creep into everyday life. And not because I’m talking about this on Unretirement Project. I’m hearing more people talk about retirement at conferences, etc.

On some level, I figured retirement would be something only discussed among people who are retired or very close to retirement age. And it would only be discussed in the context of simply not working anymore. But that’s not the case. Retirement conversations are happening with people of all ages. This is a good thing. We’re starting to demystify retirement. But that also means it’s opening our eyes to what the future holds – both the good and the challenging.

If you have a moment, I would recommend watching author Elizabeth White’s TED talk on the personal finance crisis. Because it has a direct bearing on retirement. And the notion of unretirement.

Regardless of where you are in your unretirement journey, I thought White’s talk had a few harsh realities we will eventually need to face.

Being the first to “unretire” will be hard. Being the first at anything is hard. There are no rules or best practices. That’s one of the reasons we’ve started this blog. Hopefully along the way, we can document some of the great things people are doing and be helpful to future unretirees. But it’s important to keep in mind that we’re one of the first and we will need to use our past experiences to help us along the way.

We will have to change. In her TED talk, White tells us that we need to “Get off our thrones.” We’ve always known that retirement would be a change. But the question becomes how much. Make no mistake unretirement will be a change too. Even though unretirement is designed to ease our transition, that doesn’t mean it eliminates change.

We will need to develop a new relationship with money. Speaking of change, one of the biggest changes we will have to make is with money. In fact, it might extend to all of our resources. How we budget and spend our resources will change. We will need to prioritize our needs and wants. Many of us already know this, but we haven’t had to live it yet. It’s one thing to discuss “tightening the purse strings” and another to do it.

Think retirement strategy, not money failure. So much of retirement is caught up in finances, I think it’s important to realize there are other aspects to retirement. Our retirement strategy includes quality of life, our health, etc. This could relate to money in terms of “Do I spend money on a trip or a pergola for the backyard?” Ultimately, we have to understand what’s important to us to develop a good retirement strategy.

I’m really excited that conversations about retirement and unretirement are more frequent. It tells me that people are planning for retirement as a new beginning. Because that’s what it can be. If we plan for it.

Image captured by Sharlyn Lauby while exploring the streets of San Francisco, CA