unretirement Archives – Unretirement Project

Job Seekers: The 7 Skills You Need For Your Search

May 20, 2020 by Sharlyn Lauby Leave a Comment

Job security is on people’s minds today. We’re all seeing the same news about unemployment rates at historic highs. Whether you’re one of the job seekers currently looking for a new opportunity or not, it does make sense to always be thinking about your career and what options you have.

One of the most important aspects to consider is how you would go about a job search. Let me dish out some tough love here . . . a job search in today’s technology driven world may require a unique approach. Here are a few skills for job seekers to consider:

Goal Management. Careers are about goals. It might be to work for a certain company or in a specific field. You could have a goal to achieve a particular job title (like vice president). We also have career goals surrounding compensation, benefits, and perks. Or maybe the goal is to learn something like “graduate from the Culinary Institute of America” (also known as the CIA). Once we achieve one career goal, then we set another one.

Organization. We achieve our goals through planning and preparation. It’s possible that, to achieve some of the goals mentioned in #1 (goal management), job seekers need to save money, schedule time off from work, or take some classes. This could involve doing some research. For example, if one of your goals is to obtain HR certification, then you might need to research the requirements, ask your boss for reimbursements, schedule time to study, etc. All of this takes organization.

Prioritization. I wish I could say that once we set a goal, that’s it. But it’s simply not true. Fortunately, and unfortunately, we have other opportunities present themselves. Some of them won’t sway us from our goals. Others could be so tempting that we need to evaluate them alongside our existing goals. Understanding priorities is incredibly important in figuring out which path to pursue. No one wants to miss out on a once in a lifetime opportunity because they didn’t have their priorities established.

Networking. Speaking of opportunities, you’re not going to get them if you don’t network. I know virtual networking can be hard, but job seekers have to find ways to stay connected. It’s one of the big pluses of social media. Having a network is critical for career development. Your network can help you find new job opportunities. It can also serve as an informal board of advisors. So, being able to build positive trusting relationships is the cornerstone of your future career.

Curiosity. It’s possible that we will miss out on building relationships with interesting people and being a part of exiting opportunities if we’re not curious. I totally agree that there’s no rule that says we must say “yes” to every request but listening can be very beneficial. It can present us with options we never thought of AND it can confirm that the goals we’re currently pursing are the right ones. Understanding our priorities (see #2) can help job seekers constantly re-evaluate the new options being presented.

Risk-Awareness. At first, I had labeled this paragraph Risk-Aversion, but then I changed it. Because it’s not always about taking fewer risks. Sometimes our careers will require us to make bold moves – maybe a relocation or an extra assignment. It’s about understanding the risks associated with the decision and being okay with them. It could also involve having a Plan B (see #1 – goal management) available in case you have to make a change in plans.

Communication. Of course, you knew communication had to be on the list, which is why I made it last. All of the skills we’ve discussed involve having excellent communication skills – both verbal and written. You might want to journal your goals to remain focused. Or chat with a family member or mentor about the risk and rewards associated with a new opportunity. Either way, being able to communicate clearly AND being able to truly listen to feedback and guidance from others will be valuable.

While this list of skills might impress an employer during an interview, that’s really not what it’s for. It’s designed to be a reminder that, whether you’re currently an employee or one of the job seekers, you need to have some ownership of your search. And these are the skills that will help you be good at it.

Unretirement Interviews: Benefit Your Community Using Self-Employment Skills

September 11, 2019 by Sharlyn Lauby Leave a Comment

When we first started Unretirement Project, we were very fortunate to interview friend and business leader Joyce Maroney on her unretirement journey. Her story continues to resonate with people. It’s one of our most popular articles. I hope you’ll check it out when you have a chance.

Joyce’s story speaks to many because she works for an organization. So, what happens if you’re self-employed? Well, I’ve been having this off-line conversation with someone who is doing exactly that. Bill Kutik has been a very successful technology analyst and writer for 30 years. He’s well-known for starting in 1998 and still being the chairman emeritus of the HR Technology Conference® & Exposition and the host of the video program Firing Line with Bill Kutik® for the last five years. He’s also beginning his unretirement journey, so I asked Bill if he would share his insights with us. Thankfully, he said “yes”.

Bill, you’ve been very active in our industry for many years. How did you decide to start thinking about unretirement?

[Kutik] If you’re lucky enough to have enough money saved for retirement, which means you probably loved working, your mission after retiring is to find worthy causes that can benefit from the skills that helped make you the money in the first place. Finally, in 2019, I am getting into a working retirement, which to me means taking my talents – honed razor sharp from being self-employed for 30 years – and redirecting them elsewhere to benefit someone other than me! At least that’s my mission, which is starting to bear fruit.

Tell us about the unretirement projects you’re working on these days.

[Kutik] The Aspetuck Land Trust preserves open spaces still left after a century of suburbanization of the farmlands that once comprised Fairfield County, CT, which includes Westport, where I live, Greenwich and Darien. The executive director immediately recognized that a guy who sold $1,500 tickets via direct mail and email for 16 years (while programming all the content and building the HR Technology Conference & Exposition into the largest in the world) might be useful for selling memberships.

Plus, I’m finally getting involved in local politics, which has pulled me for decades. Eight minutes from my home in the next town of Norwalk is a four-screen movie theater, built in 1918 as a vaudeville house, showing foreign and independent films. Imagine a cultural resource like that in the leafy suburbs which exist solely for the raising and schooling of children?!? I’d have to move back to Manhattan if it ever shut down.

Suddenly it looked like a developer was going to do just that, demolishing it for his subsidized apartment house – for parking! Happily, I knew a thing or two about political maneuvering after reading the 5,600 pages of Robert Caro’s four books on LBJ and one on Robert Moses (all the first time in their publication years and a second time in the last few years sitting on the beach during consecutive Junes); my favorite course at Harvard by Prof. Richard Neustadt on “Presidential Power“; plus covering the Board of Selectmen as managing editor of The Provincetown Advocate on Cape Cod.

I’ve been helping opponents turn the town’s Common Council against the plan. We got a reprieve from what was considered the certain death vote in July 2019 with a postponement. I won’t tempt fate to say we’ll have won by the time you read this.

There’s certainly no shortage of worthwhile projects. How did you decide that those projects were the right ones to give your time and talents? I think a lot of people struggle to figure out where to spend their time.

[Kutik] In my case, I was still being selfish. I moved to Westport 21 years ago when the Aspetuck Land Trust was finishing it’s crowning achievement: acquiring 1,000 undeveloped acres 20 minutes from my house and developing it as a wilderness park called Trout Brook Valley. The late Paul Newman, a long-time Westporter, was the public face of that fund-raising effort.

Being brand new, it was so unspoiled, I hiked there every weekend, started giving money to the Trust in lieu of admission, raised the amount as the years went by and I had more, until I finally came to the attention of the executive director who sent a board member to “develop” me as a major donor. Instead I offered my direct marketing services to the executive director.

As I said, I love the Garden Cinemas. When I lived in Manhattan, there was another four-plex opposite Lincoln Center that showed the exact same films! The attempt to tear it down had actually been going on for a year, but since it was in Norwalk, not Westport, I didn’t notice until the Monday morning before the Tuesday evening Common Council vote that would have sealed its fate.

So I just spent Monday on the phone reporting the story, as I had done for years on small town weekly newspapers, The New York Daily Newsand briefly for The New York Times. It only took four interviews to discover that the linchpin to save the theaters was another real estate developer who owned a second parking lot that would do just fine!

So I attached myself to him, acted as his PR advisor, and got him to give his first polite presentation to the Common Council in three years! While they were stunned to hear him apologize for past shenanigans, they actually postponed the vote because a leading opponent started a petition on change.org, got 5,000 signatures in six hours, and now has 15,000! I love this.

Last question. For individuals like you and I, who are consultants, it can be hard during our working years to volunteer or do pro bono work because we’re busy making money (for our unretirement). How do we find time to build relationships with worthy causes and projects?

[Kutik] I’m continuing to work: writing the column and producing the TV show. But since I’m not working nearly so hard developing new business, I have plenty of time to build relationships with the worthy causes. For me, the process is remarkably similar to work.

The Aspetuck Land Trust has an ‘administrator’, one of only two paid employees who basically does everything from maintaining the membership database to writing their direct mails to get new members. How is this different from HR Tech? The marketing department there was burdened with four other shows, and the 24-year-old assistant who didn’t know an HRMS from a mainframe was delighted when I started making her copy better. As was her boss and the administrator at Aspetuck.

At HR Tech after two years, I ended up writing every single marketing word that went out for 14 years, including a 7,000-word brochure, a dozen print ads, 100 direct mail letters and much more. I don’t plan to do that at Aspetuck.

At the Garden, getting tight with the real estate developer who had the answer to the problem was no different than chatting up a prospective client, except there was no money involved. I showed him the value I could add to obtaining his goals, which happily we shared, and just kept in touch. That situation is volatile beyond belief and far from over. We’ll see if in the end Norwalk paves paradise and puts up a parking lot.

I want to extend a huge thanks to Bill for sharing his unretirement story. Whether we work in a corporate environment or as a consultant, I think many of us can relate to the challenge of focusing on our career and thinking about our retirement future at the same time.

Planning, Goals and The One Question to Ask for Retirement

July 17, 2019 by Keith Lauby 3 Comments

Sign I Am Powerful in planning for retirement

Many years ago, I was interviewing for my very first management position. As I remember, the conversation went something like this:

Hiring manager: What would you say is your biggest weakness?

Me: I don’t do very much in the way of goal setting.

Hiring manager: So, what is your process for getting things done?

Me: I sort of think about what needs to get done then work towards accomplishing that.

Me: Oh, I guess I do some goal setting after all.

True story.

In my effort to think like a manager, I had made the mistake of thinking that goal setting was only that thing you did during your annual performance review (or around New Year’s). The hiring manager either took pity on me or was impressed that I had that epiphany, so he immediately asked me how soon I was available.

Fast forward to today. Sharlyn and I are working on an ongoing project when we discover that the company we had contracted with had made a sizeable error. For a few minutes, we discussed a number of different ways to address the matter. Then, at the same time, we both said, “What do we ultimately want to come out of this?”

That’s the question that identifies the goal and helps formulate the plan to accomplish it. Goals come in all shapes and sizes. When you realize that, planning and goal setting becomes much more manageable – regardless of the size and scope of the project. And that is very powerful!

Once we know the result we’re looking for, is it possible to apply this thinking to something like our unretirement?

The BHAG – Business guru Jim Collins wrote about the Big Hairy Audacious Goal, which is the huge goal that we are planning to accomplish. For Sharlyn and I, it’s probably the same as everyone – having enough money for a comfortable retirement.

Plan Goals – In planning for retirement, there are several goals that help us accomplish the BHAG. Reducing expenses is a great example. So, we identified one of our large annual expenses – groceries – and put together a plan to reduce that expense. The plan goal was to lower grocery spending and we ended up cutting that expense in half.

Micro Goals – Some may call these short-term goals. In our example, there were many ways to cut grocery costs. Especially since, for us at that time, going to the grocery store was just walking up and down the aisles picking up anything we liked. One very effective solution was to plan our meals so all we purchased was what we needed for each meal.

While this was a very effective and helpful (and enlightening!) exercise, it’s no surprise that cutting grocery costs alone didn’t provide enough extra money for our BHAG of a comfortable retirement. But it was an important step in the overall planning process. And every step of the way, we ask ourselves what we want to accomplish because accomplishing all of those micro goals will add up toward the BHAG.

Oh, did I get the job? No. But that got me started on planning for the next opportunity.

Your 5 Day Plan to Using Twitter in Unretirement

May 8, 2019 by Keith Lauby Leave a Comment

This is the third installment in our series about using social channels to help with marketing yourself when working as an independent contractor during retirement. First, we discussed the benefits of using Facebook to expand your audience. Then we talked about LinkedIn and how you don’t have to be looking for a new job to benefit from sharing and writing articles there.

Today, I want to look into Twitter and see how it can help you in unretirement.

What is Twitter?

Twitter launched in March of 2006 so, by now, many of us probably have an account. Twitter describes itself as an online news and social networking site. It has also been called a microblogging site. Did you know:

Over 330 million monthly active users worldwide share “Tweets” of 280 characters or less (that’s double the number they started with).
The average Twitter user has 707 followers.
66% of brands with 100 or more employees have a Twitter account.

500 million Tweets are sent each day – that’s 5,787 every second! In addition, Twitter is the number one platform for government leaders. Even in unretirement, you should really appreciate that kind of activity.

How do you create a Twitter account?

If you don’t have one, perhaps the most difficult part of creating a Twitter account is getting a unique name. That’s because there can only be one of us in all of Twitter. So, if your name is John Smith, chances are pretty good that someone has already claimed that.

If the name you select is already taken, Twitter will immediately prompt you to select another. You may have to do this a few times so don’t get frustrated. Keep in mind that your ultimate goal here is to grow your followers. So, if you have to get creative with your Twitter name, think of something that is memorable and makes people want to learn more about you. For example, Unretirement Project wasn’t available when we created a Twitter account for this blog, so we chose @UnretirementPro instead.

Once you have your name, you will be asked for a brief bio and link to your website (if you don’t have a blog, use your LinkedIn profile). Again, share information that people will want to engage with. You want the Twitterverse to follow you and click on the link you share.

Finally, you will want to upload an avatar photo so others will recognize you when you show up in their Twitter stream. If this is to promote your side hustle, you can use your business logo. Just don’t skip this step! There are many users who just ignore connection requests from people who don’t have a profile picture.

There are a couple of good resources that can guide you in creating an impressive Twitter profile:

5 Simple Tips for a More Impressive Twitter Profile

How to Make a Perfect Twitter Profile: A Complete Guide

Your 5-day Plan Being a Twitter Pro

Now that you have an account, let’s talk about the 5-day plan to learning more about Twitter.

DAY 1 – Hashtags. These days, most social sites use hashtags. But Twitter is where it all began. Simply put the # symbol in front of key words or phrases (with no spaces) to create a searchable hashtag in a Tweet. A hashtag serves two big purposes – 1) if someone is interested in a topic, they click on a hashtag and they might find you and your Tweets and 2) if they like your Tweet and profile, they may start following you. Do a search for #retirement or #retirementplanning and see what I mean.

DAY 2 – Write a Post. In the bottom right of your phone is a circle with a quill pen. Or, on your browser, a button can be found on the top that says “Tweet”. Clicking on it will launch the composition screen asking, “What’s happening?”. Just start typing your message here and share whatever you like. You can attach a link to great content (like this article). And don’t forget to add your hashtags. Along the bottom of this screen will be buttons to add photos, videos, GIFs, or polls.

DAY 3 – Start Connecting. Like most social sites, Twitter is happy to make recommendations on who to follow. Just click on the magnifying glass at the bottom of your phone or check out the section titled Who to Follow in the top-right of your browser. Just look for the Follow button next to their user name. And be sure to click on a hashtag you like and follow a few people who share your interests. You might even want to start with this great account – @UnretirementPro

DAY 4 – Get to Know Your Audience. Again, like other social sites, Twitter wants you to know about your audience and what they are saying to and about you. At the bottom of the home page on your phone is a bell so click on that. In your browser dashboard you can see the bell next to “Notifications” in the upper left screen. This will show new followers, post comments, and mentions about you. From here, it’s very easy to follow back those people who interact with you.

DAY 5 – Engage, Engage, Engage. As you scroll through the Tweets on your home page, you will probably find something interesting. At the bottom of each Tweet will be icons. If you like the Tweet, click on the Heart to let the person and their followers know. If you want to comment on the Tweet, click the comment balloon icon to launch the familiar composition screen. The two arrows icon is used to Retweet – that is, share someone else’s Tweet with your followers. You will find that, the more you engage, the more you grow your follower audience.

BONUS! Twitter clients. The Twitter site has improved a lot over the years, but you might be saying to yourself, “There’s got to be an easier way to view and engage with information.” And there is. Test drive a Twitter client such as HootSuite or Tweetdeck to help you organize information.

Twitter remains a very popular social channel – one that just can’t be ignored. The large number of active users can help you quickly grow an audience. And be sure to share all of your other social accounts with your Twitter followers. They just might want to connect with you everywhere!

3 Ways You May Contribute to Your Own Ageism

March 13, 2019 by Sharlyn Lauby 8 Comments

menopause musical, ageism, careers, career, retirement, Unretirement

I mentioned a few weeks ago that I listened to a LinkedIn Learning program on encore careers. One of the topics discussed during the program was ageism. It totally makes sense. Age does play a factor into our career decisions.

I’m starting to see an interesting trend where the discussion about ageism is concerned. And that’s ageism might not be totally “somebody else’s fault”. Yes, I will admit that ageism does exist. It’s sad to say but it’s true. However, are all instances of ageism somebody else’s fault or is it possible that we are creating our own self-fulfilling prophecy?

Shortly after completing the LinkedIn Learning program, I ran across an article from a colleague of mine on the site Fistful of Talent titled, “Ageism is Real – And It’s Your Fault”. The article talks about the things that we do as individuals that contribute to the “old person” perception. You know, like “I don’t have time for that technology stuff.” Or “Oh, those Millennials….” My takeaway from this article was regardless of your physical age, if you act like the stereotype then people will assume you are one.

Then, Next Avenue published an interview titled, “Are Concerns About Age Discrimination by Employers Overblown?”where the conversation focused around whether ageism is real. The idea being with an employment market where there are more openings than candidates, at some point, organizations have to realize that older workers are valuable. Again, my takeaway from the article was it’s important to keep current.

Seeing these conversations so close in time took me back to the discussion in the LinkedIn Learning program about ageism. As we age, there are three things about aging we need to consider to ensure we’re not contributing to our own ageism.

Believing your own negative self-talk. Self-talk is those messages we tell ourselves. Think of them as those little voices inside our head. Sometimes we say them out loud, but often not. Bottom-line: Our self-talk is incredibly powerful. Especially when we say things like, “I can’t do this because I’m old.” Granted there might be things that we can’t do anymore, but that’s not the case for everything.

And let me add one more thought. There’s a big difference in deciding you don’t want to do something because you’re older and you can’t do it. Keith and I have said to ourselves plenty of times, “been there, done that, and we don’t need to do it anymore”.

Stopping your own learning. This is a big one. You don’t have to earn a college degree to learn. Just because you turn 40, 50, 60, or 70 doesn’t mean you can’t take a class, listen to a podcast, watch a TED Talk, or read a book. If there’s something you want to learn, do it. Especially, if you’re thinking about switching careers as you get older.

If you haven’t checked it out, sites like Coursera and edX offer massive open online courses (MOOCs). Most of them are free and have a wide variety of topics. If you have a budget, MasterClass offers programs from some very famous people. Whatever you decide is fine. Just keep learning.

Not networking across generations. I believe this last one is harder than it looks. If you have younger family members, then you might be able to chat with them. But if you don’t (or you would prefer not to network with family), think about how you can gain exposure to different points of view. Regardless of who you speak with, it’s important to interact with a diverse group of people.

Maybe think about mentoring as a way to share your expertise and learn at the same time. There are lots of organizations that are regularly looking for mentors. It’s also possible that your current employer might have a mentoring program that you can sign up for.

We have some decisions to make as we age. And one of the biggest is deciding how we will accept aging. If we want others to see us as contributors, then we need to act like it. Please notice I didn’t say we need to act “young”. People need to accept our age for what it is. But that doesn’t mean we’re not able to bring value. We need to send the message and demonstrate that we can.

Image captured by Sharlyn Lauby while exploring the streets of Las Vegas, NV

Decision Making: What Underthinking Looks Like

February 20, 2019 by Keith Lauby Leave a Comment

Steve Jobs, think, decision making, retirement, retirement planning, underthinking

If you spend time on social channels, there’s a good chance you’ve seen the meme GIF about “what overthinking looks like”. It shows a young child crying in a pool, appearing to desperately cling to a lane marker rope to keep his head above the water. The mother rushes in to help him stand up in water that only barely comes up to his knees. The somewhat humorous intent, of course, is don’t overthink things – deal with the reality of a situation and you will be fine.

It’s a cute little message. But it made me wonder – where is the cute GIF about underthinking? There really isn’t one. Nor should there be. Because the result of underthinking is just bad decision making. And there’s nothing humorous or cute about that.

The business world has always placed emphasis on decision making and its importance in organizational success. In fact, our consulting firm worked with a number of companies, teaching an adaptation of the Blake Mouton Managerial Grid – a way of evaluating decisions relative to the task that needed to be performed and the people that are impacted. I won’t go into the details here. The point is, business success often depends on a systematic approach to decision making. We should carry that forward into our personal decisions.

A simplified version of systematic decision making is a 5-step process:

Step 1: Identify the Goal. This may be the most important step since it is the basis for all the rest. For this exercise, let’s say your goal is to retire comfortably as early as possible. There are some parameters here (“comfortably” and “early as possible”) that can help us identify the best options.

Step 2: Weigh Your Options. For this, you will need information. Given the goal, some of the options may be drawing Social Security as soon as possible. Or maybe tapping into your 401(k) at first and waiting a few years so you can draw a larger check from Social Security. This is the time to talk with friends and experts to learn all opportunities.

Step 3: Consider Consequences. The previous step is so important because it will help us consider the consequences of each option. Will we deplete our nest egg too soon if we wait too long to file for Social Security? What will be our tax burden, and will that eat away at our savings? This step may even help to identify other options like part-time work during retirement.

Step 4: Make Your Decision. Remember the “overthinking meme”? At some point, you have to be satisfied that you’ve collected all the options you need and evaluated the consequences of each. That should lead you to the best decision that fulfills as many parameters as possible and gives you the best outcome.

Step 5: Evaluate Your Decision. Sadly, this is often the step that gets overlooked. But, even if you did a great job with the first four steps, you may be surprised with part of the results. The worst thing you can do is cling blindly to a decision just because of the effort you put into it. Evaluate your decision and make adjustments as needed.

One other thing to remember along the way is you don’t have to do this all by yourself. Of course you will have many conversations with family and friends. And AARP is full of planning resources. You can also check out The FIRE movement (financial independence, retire early) – a group that appears to be setting new standards in financial planning for retirement. Again, do your research!

We know that life is full of important decisions and retirement is one of the most critical. Unlike the “overthinking meme”, we can’t count on someone to rush in and rescue us when we make bad decisions. Fortunately, using a good system can go a long way toward helping us make good decisions.

5 Steps for Finding Your Encore Career – #Unretirement Answers

January 30, 2019 by Sharlyn Lauby 1 Comment

encore career, dream job, career, unretirement, retirement

We recently received a question from a reader about encore (or second) careers. Regardless of your age, it’s good to start thinking about what a career change might look like.

My husband is over 50 and looking to change careers and industries from entertainment publicity to something totally different. Do you have any recommendations? We recently relocated to Colorado, but I don’t think location matters.

First of all, thank you so much for this note. I must admit, this is the first reader note we’ve received. I love answering reader questions, so I hope I’ll get some more.

I’ve written about changing careers a couple of times over on HR Bartender. I don’t want to republish those posts here, so I hope you’ll check these out.

Are you too old for a second career?

Dual careers on your resume and LinkedIn profile

Regarding the reader note, I recently listened to a LinkedIn Learning session from Marci Alboher, vice president of Encore.org and author of “The Encore Career Handbook” about (you guessed it) encore careers. The session is less than an hour long and provides a high-level overview of considerations for finding encore careers. If someone is looking for a place to start, Alboher’s session might be the way to go. In addition to her session, here are five other steps to consider:

Check out Encore.org and join their LinkedIn group. This was one of my big takeaways from Alboher’s session – that there’s an organization and group we can explore and learn from. I didn’t know they existed. But I’m paying attention to them now.
Get your resume and LinkedIn profile in order. Whether you decide to change professions, industries, or go out on your own, you’ll want to do this. And the process takes time. I recently wrote a post on “5 Tips for Age Proofing Your Resume”. Check it out when you have a moment. Use the same philosophy for your LinkedIn profile.
Start developing your social media platforms. Speaking of LinkedIn, we’ve published a couple of posts about working your LinkedIn and Facebook networks. Many organizations post openings online, so you’ll want to know these platforms.
Think about what you want to do. And where you want to do it. I can’t tell anyone what job to take. You have to figure that out on your own. Which means spending some time thinking about what interests you, how much money to you need to make, etc.

There’s one other thing (#5) that I want to address when it comes to second careers. Or first careers for that matter. I’ve always felt that the person getting the job needs to want the job. And part of wanting the job is showing interest. Now it’s possible that the “my husband” reference in this note is because the reader was legitimately asked to write the note. But at some point, “my husband” has to take over this research. Otherwise, this situation will probably not turn out well. I’m dishing out this tough love from the standpoint of a recruiter who has seen moms, dads, husbands, wives, and partners get involved in their loved one’s job search.

An encore career is definitely something to consider when it comes to your retirement strategy. And this person is doing the right thing by starting the conversation early.

Image captured by Sharlyn Lauby after speaking at the MBTI Users Conference in San Francisco, CA